Online Advertising Marketplace

MyAdMarket is a private-labeled, open ad market exchange and is among the most sophisticated, all-in-one solutions available. It is designed to suit your particular needs, whether you are an agency, publisher, advertiser or advertising network.
Advanced technologies enable you to develop your own system, with special features such as:

• full customization of your company logo
• complete integration of domains in ad serving
• multiple dynamic partnerships with other networks

Writing job descritption- is it marketing?

Writing job descriptions to post online can be a daunting and even boring task. But why does it have to be? It could be one of the most important things you do. Why? Well, what you're selling is your company rather than the product your company sells.

You want a prospective employee to choose you, over another company, to spend their entire and very valuable day with. Your company can be the reason your new employee gets up in the morning and transports themselves to work. That's a really important decision for any prospective employee to make.

So is writing a job description considered marketing? Perhaps one of the most important forms of it!

Here's a template we use that might help get you started. Before we write about the position we're trying to fill we provide an overview that looks something like this.

Who We Are

Here write about what your company does, how long you've been in business, any awards your company has won, and how fast you're growing. You want your employee to get excited about the company first.

Our Culture

In our case we write about how we "work hard but play hard". You might talk about how fun it is to work in your company and some fun stories about your customers. If your business is a bit more serious you might focus on any employee achievements or how you empower your employees. Either way, you want to give the vibe of what it could be like to work in your company.

What We Offer

Here you can write in generalities about your generous package and the way you promote from within. This is to make prospective employees feel great about applying.

Then we get into the actual descriptions.

Job Title

Provide a paragraph of the overall position. You'll want to get your prospective employee excited about what they'll be doing day-to-day. Here's an example of a posting we have for a Marketing Manager:

The Marketing Programs Manager role is integral to VerticalResponse’s rapidly growing marketing organization and is responsible for driving new customer conversion through email, surveys and postcards. This is a great opportunity for a proven marketing programs professional to gain broad experience across a variety of channels and help drive the most important objective of the company.

Qualifications

Here you'll give your bulleted must haves. It's tough to be sexy here. You'll want some number of years of experience, some education level, someone who is detail-oriented. Just think about all of the things this person must know how to do before coming into the job.

Responsibilities

These are bulleted areas of what this person is going to be responsible for day-to-day. Here you should even try to make the mundane sound hot!

To Apply

Here's where you can have a bit of fun and let your culture show through. Here's an example of that Marketing Position we have open.

To Apply:

* Send a copy of your resume to hiring@verticalresponse.com
* Tell us why you love marketing
* Tell us a funny story or funny joke (yes, we’re testing to see if you actually have a sense of humor)
* Tell us why you’re passionate about helping small businesses grow

Overall you're trying to get a new employee who fits into your culture. You want to match how you position the job opening to the copy you write. So make sure you put a bit of effort into how you market your company to your prospective employees and you'll win in the end.

Advertising; get out there, and get noticed